Ella "looks & feels" like fine "real" jewelry, because it is fine jewelry. It is created in the same manner as expensive gold and platinum jewelry, and handset with stones of exacting cut and brilliance that only an expert Jeweler with a loupe can detect.
The history of Ella dates back to 1925 when Al DeSerio worked as one of the top 8 diamond setters in the USA. Eventually he founded his own diamond setting firm, and along with his three sons, Sebastian, Joseph and Edward, became the manufacturer of fine set platinum and gold jewelry. Gradually the brothers began replicating the fine jewelry and formed Ella by DeSerio.
The concept developed by them was to create a piece of jewelry with man made stones while maintaining the "Look & Feel of Real"© jewelry at an affordable price.